Simon Says

Simon Malls

Art by Zoe Rahaim and Livia Davidson, Copy by Lily Smokler

The Ask: Get online shoppers to shop in person at Simon Malls.

The Solution: Frame online shopping as the enemy. Online shopping is a toxic relationship: late, wrong, careless, and full of broken promises. You keep going back, but it never changes. Behind the screen feels easy, but it leaves you stuck waiting, settling, scrolling. Life shows up in person. Simon Says: You Deserve Better.