giffaff + Big Issue: (human) hotspot

Art Direction: Zoe Rahaim and Samantha Sanders, Copywriting: Lily Smokler

giffgaff and Big Issue reimagine the “hotspot” by making people—not places—the connection. Community members become human hotspots, turning everyday spaces into access points. With lived experience and professional insight, each offers not just data, but guidance—transforming a simple hotspot into a people-powered support network.

Online

Social Media

Out of Home

The Events

Special Edition Magazines