Minecraft Rebuild

World Wild Fund For Nature

Art by Jack Williamson, Copy by Lily Smokler

The Ask: Take the Living Planet Report findings and make them relevant and accessible to the ‘always on’ generation. All the evidence is there. So how do you make people engage with it and then change their behavior?

The Solution: In a world where Gen Z often feels powerless, we gave them the tools to create real change. Minecraft Rebuild gives players the opportunity to create real life impact in a space where they are most comfortable and confident.

Case Study