Flo: Don’t Call Me Crazy

Art Direction: Justina So, Copywriting: Lily Smokler

For centuries, women have been dismissed as “dramatic,” “emotional,” “irrational,” “crazy.” But it was never madness, it was hormones doing exactly what they were designed to do. Flo reclaims every intense, misunderstood phase of womanhood: every shift, every cycle, every version of us.

Brand Essence Video

Out-of-Home

Social Media

Temporary Tattoo Activation

Music Album Activation